CREATIVE DIRECTION • GRAPHIC DESIGN • CLIENT PITCH
Tasked with designing a 3-D billboard for The Jim Allen Group, I saw an opportunity to deliver something memorable under tight deadlines. While the initial request was simply for a “WOW” factor, client meetings revealed a lack of specific goals, prompting me to pivot toward a flexible and impactful solution—a temporary billboard with interchangeable 3-D elements.
Inspired by cultural trends and storytelling, I developed the concept of a “yellow brick path leading to home,” incorporating the client’s logo—a home with four windows—as an adaptable feature. These windows became dynamic storytelling tools, reflecting seasonal moments like Halloween and Thanksgiving. This innovative approach allowed for continuous updates while paving the way for a future, larger-scale 3-D billboard design.
Role
Creative Director, Designer
Industry
Real Estate
Year
2024, 2025
Client
The Jim Allen Group
Outcomes
The response to this innovative solution was overwhelmingly positive. The Jim Allen Group was thrilled with the idea’s ability to deliver immediate impact while maintaining flexibility for future iterations. The interactive elements—including a “yellow brick path” that extended from the billboard onto the sidewalk and incorporated a QR code—successfully drew attention and engaged passersby. This interactive feature not only captured curiosity but also drove hundreds of visitors to The Jim Allen Group’s website, effectively blending physical and digital touchpoints.
The interchangeable windows became a key feature, allowing the billboard to remain fresh and relevant across seasons. This adaptability delighted the client and reinforced the power of creative problem-solving. The project’s success secured The Jim Allen Group’s confidence in our ability to deliver impactful work, laying the groundwork for the future, larger-scale 3-D billboard project. Through this endeavor, I demonstrated the ability to pivot creatively under tight deadlines, transforming an initial concept into an evolving, results-driven campaign.